Archive for April, 2013

bacardi brief

Posted: 30/04/2013 in Uncategorized

This never published for some dodgy bad connection reason. So I’m posting it now. Nuff said

Only one week left for our latest brief. We had to somehow make bacardi a more male friendly brand. Target audience was young male aged 20-25. I’m part of that demographic funnily enough so I thought- Yo, this is gonna be easy. I was wrong.

Not that its been blinding solid, its been the good type of tough. I’ve lost count of the extra hours I’ve put in behind college macs. Its been a very very interesting and educational brief. I learned about efficient scrap booking, importance of planning and research, built on my shaky illustrator skills and learned quite a bit of history.

So let’s go back a bit. The dare brief. Not my strongest project I’ll easily admit. See in college when they grade you there is a scale going – fail , bad, fair, good , great. Every project I’ve done at this college has bracketed on the good \ great bracket. For dare my rating was average. Its a pass but it means your nothing special. It means your not as good as the majority of the class. It got me down, gave me those old cut and run feeling in the pit of my belly.

But that would be weak. I’ve been round some weak people in my short life- men who abandoned there families, junkies who take escapism to new heights , teachers who can’t motivate there pupils. They all gave up on something, and I’d be buggered if that was gonna happen to me! Folk musta knew my face was tripping because I received a very encouraging text from one of my brothers in class

As usual I’ve picked a lot of deliverables. But I’m feeling ballsy so let’s get it done!


Blink (graded unit)

Posted: 30/04/2013 in Uncategorized

Another month another brief. That’s me on the Graded unit. Its the most important briefing of the school year, decided who stays and who signs on. You have to apply all your skills for this badboy if ye ever wanna make a dent.

We got to pick our briefs. There was a good chunk of choices- from branding to packaging design. Me doing what I do best- chose a tough as nails brief where the odds are stacked against es. No problem tho, love a challenge.

Title sequences. Make a title sequence for the student film of your choice. I choose” Blink of an eye” by paul Hughes. A film that contains savage beatings, gunplay and general grittyness. I was attracted to this brief since day 0 when the students pitched ideas to my class. Since then I’ve been working closely with Paul, we had a meeting to get some ideas out in the open and see what Paul thinks. He was happy just to have me on board, communication is the life blood of efficient creative calibration. I’ve been texting him updates and questions, and emailing him slices of work. He’s been happy so far. Legend!

I’m going on holiday at the end of this week, so I’ve been working daft. Daft as a brush mate. I’ve done all the trimmings but not the actual title sequence. The peas are boiled, the carrots sliced, but the roast is still in the freezer. Actually the roast is still in a field, I need to go kill it, cook it before anyone eats it.

Last night I went to meet the band supplying the music. The remnants. Friends of mine. Am gonna go pick up there cd tonight after work so I can editing it soon as.

Pauls going to have footage for me to use by friday, but I fear this may be too late. I’ll need to text him after this.

Thts my 2 stresses right now. Audio and video. The information and text is long completed. Thank F!


1 x fully animated title sequence
3 x promotional posters
1 x application (digital promotion)
1 x logo
1 x dvd case and disk designs
3 x dvd menu screens
2 x merchandise designs (tshirts)
2 X guerilla/ viral pieces.
1 X flyer

Also they want some documents
An action plan and time chart
A production diary
An evaluation

Get in! All I need to do is make the ACTUAL titles. Our tutor chris said its better to get all the wee bits done before ye tackle the boss giant. I’ve done just that. Dunno how accurate he was tho, its good to just get it belted out.

Next time I write this hopefully I’ll be chilled, passed the unit, on a plane to NYC with my good looking gal, oranges injected with whiskey and working on a new project Of my own choice.

Next up am making stuff for tht band- the remnants. This isn’t a college project, its just me flexing and them getting free stuff. Get your designs out there in the real world!

Go hard or go home